If you’ve ever wondered how trends are chosen, we have the inside scoop for you. The Sherwin-Williams Colormix Forecast team took us behind the scenes to their summit room, where they discuss driving forces of new and emerging global trends and create a wall mood board full of inspiration. They then determine three unique color palettes that will strike conversation and inspiration. Sue Wadden, Director of Color Marketing Sherwin-Williams says, “it’s really a fusion. Looking at key colors that are out there and trends that we see in fashion and combining them in an interesting and relevant way for interiors.”
Sherwin-Williams Colormix Forecast Team created three color palettes for 2018: SINCERITY, CONNECTIVITY, & UNITY. The Forecast team explores influences and drivers for each color story which provide insights and exploration where color is moving. Insights and drivers can be figurative and literal. They can be ideas and thoughts, arts and cultures, events, fashion and behaviors. They result in color pallets that evoke an emotion and can easily be applied to product design, fashion design, interior design, and architecture. Let’s dive into the three Sherwin-Williams color pallets for 2018.
SINCERITY
Influences & Drivers: Less is more as we’re de-cluttering
and moving more possessions into the cloud. There is a need to disconnect from
our phones and the hustle and bustle of everyday life. Silence holds
possibilities and is craved. Seeking what is real and staying away from filters.
Translating to Interiors: Hushed tones are seen in
interiors. Flaws can be treasured in uneven shapes, such as ceramic cups &
plates. TV’s are removed from living rooms and replaced with reading corners to
encourage family time and reading among the younger generation. Sound proofing
to reduce loud noise and eliminate stress.
Color Palette: Sand, Complex Greys &
Hazy Botanicals.
CONNECTIVITY
Influences & Drivers: Techies are the new
hippies. Moving to the beat of their own algorithm. Full of breakthrough ideas
and utopian ideals. They are not creating apps but creating the future. It is a
generation waving the flag of color freedom and Instagraming every moment. From
choosing a dry cleaner to choosing a college, data powers nearly every decision.
Translating to Interiors: Homes are being interconnected
with smart home feature networks to control lighting systems and appliances. Refrigerators
can send grocery lists and ovens can pre-heat while you’re at the grocery store
with a click of an app. Geometric shapes, grid line patterns, mirror metallics
and lacquer are seen in interior products. Smarter not harder living is being
harnessed with Micro living to make creative use of space, either using smarter
design or by combining function.
Color Palette: Orange, Violets, Digital
Greens & Hi-Def Yellow.
UNITY
Influences & Drivers: We’re craving security and
adventure in equal measure. Airbnb, car sharing, and e-learning have created a
culture of everyday nomadism. Traveling and getting experience abroad has
become a necessity. This approach to learning influences how they consume and
how they think. In a world full of distraction and excess, ethnicities and new
cultures begin to influence daily life. The mix of trends and styles give a
persona influenced by worldly flavor.
Translating to Interiors: Transcultural influences
are expressed in surfaces, textures and materials. From patina metal and glass
look surfaces. Exaggerated textile pillows, rugs and bedding can be seen with
tassels, knots and fringe. Black woods are being finished with cerusing for a
more organic take on the trend showing the natural beauty and imperfections of
wood grains. Lastly, folk patterns, from decorative cushions to wall tapestries.
Color Palette: Memorable pops of Peacock
color.
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