Thursday, February 27, 2020

Women in Business, Women in Design & Design Trail Blazers : Florence Knoll Bassett

Our February trail blazer is Florence Knoll Bassett (1917-2019), co-founder and designer of Knoll.

Florence Knoll Bassett

Photo: Knoll


From an early age Florence had an interest in architecture and later studied and developed her design skills and foundation for her career at Cranbrook Academy of Art, Columbia University’s school of architecture, Architectural Association in London, and Armour Institute of Technology (now Illinois Institute of Technology).

During her advanced schooling and travels she met many leading architects of the time who became mentors and important figures in her future work at Knoll: including Alvar Aalto, Marcel Breuer, Walter Gropius and Ludwig Mies van der Rohe.  It’s been said that Ludwig Mies van der Rohe perhaps influenced Florence’s signature approach to design: rigorous and methodical.

In 1914, aiming to pursue a career in architecture, Florence moved to New York City where she met her first husband Hans Knoll, a third generation furniture maker from Stuttgart. Hans was seeking to build business for a new chair, when he called upon the design firm Florence was working at. Florence and Hans started working together, and she began taking a significant role in the company’s aesthetics development.  Before they knew it they were business partners, combining their love for design, married in 1946, and later renaming Hans’ furniture company to Knoll Associates.

Florence distinguished herself during this period as an influential woman in a male-dominated industry.


A paste-up for the 1962 Cowles Publications Building, left. At right, Florence Knoll and Hans Knoll, both in the foreground, discuss an interior.

Photo: Knoll


Left, a textiles swatch wall that would become standard in the industry. Right, Ms. Knoll Bassett reviews a Planning Unit model.

Photo: Knoll


Highlights of Florence’s achievements:

  • She revolutionized the spaces we work and live by establishing the Knoll Planning Unit. A “total design” approach to space planning that included furniture, by creating architectural spaces that were needed to make the room work and furniture that fitted the architecture. Solidifying her role as a shaper and not just a decorator of space. 
  •  Broadened the company’s existing array of furniture offerings to eventually include the work of some of her Cranbrook colleagues as well as the prominent Modernist figures who had influenced her education and shared her critical eye; these pieces became icons of corporate interiors of the post-war period and remain timeless designs to this day. 
  • Throughout the 1940s and 1950s, Ms. Knoll Bassett also designed individual pieces of furniture—Responding to direct needs encountered while working on particular interiors projects, and finding the market lacking, Ms. Knoll Bassett designed seating, tables and case goods. 
  • Ms. Knoll Bassett launched a textile program to fill another gap she perceived in the market. The program, the beginning of KnollTextiles, brought Ms. Knoll Bassett to another advancement in industry practice. Her use of small fabric swatches in client presentations led her to develop a tagged sample and display system that became an industry standard.

An executive office in the First National Bank, 1957, and, right, the Los Angeles Knoll Showroom, 1960, both designed by Ms. Knoll Bassett.

Photo: Knoll


Florence’s strong work ethic and attention to detail was seen in everything she did.

Even at 87, working with curator Kathryn Hiesinger to prepare an exhibition of her work at the Philadelphia Museum of Art, her instructions were precise and meticulous. “Nothing was left to chance,” she even made her own "paste-up" cardboard model of how she envisioned the space.

The discipline of her practice and the inspired arrow of her ideas were lifelong attributes. In 2002, Ms. Knoll Bassett was awarded the National Medal of the Arts, the highest honor for achievement in the field presented annually by the President of the United States to individuals or groups “deserving of special recognition by reason of their outstanding contributions to the excellence, growth, support and availability of the arts.” It is only one of a countless array of honors and awards bestowed on her during her lifetime.


Ms. Knoll Bassett received the National Medal of the Arts in 2002 for her achievements. Right, one of her planning sketches while at Knoll.

Photo: Knoll



Article references & sources: 

February Giving

For the second year, in support of JDRF (Juvenile Diabetes Research Foundation), Jane & Roger Biggeln contributed wine for the Los Angeles chapter's unforgettable roaring 20's speakeasy fundraiser,"Kiss To Cure".
For more information about the Juvenile Diabetes Organization, click the images below.

Elton John's, pre-show piano man, playing at the JDRF Kiss to Cure event.


Love at La Venta

The Palos Verdes Magazine featured couples with Love Stories at La Venta Inn, including Jane & Roger Biggeln.


Read the full article below to learn one of Jane & Roger's favorite memories from their wedding day at La Venta Inn!